Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share

This study aims to determine social capital and innovation in increasing competitive advantage achieve marketing performance the traditional sculpture industry Indonesia. The quantitative method with population this is a entrepreneur Gianyar sample of 130 entrepreneurs. analysis technique uses SEM-PLS 3.0. results show that continuous have positive significant effect on advantage, has non-significant performance, an insignificant fully mediates capital.